Top leader
Caroline Beteta
President & CEO
Successor announced
Julie Coker effective
Visit California
tourism.visitcalifornia.comLeadership changes
1 change
Julie Coker named President & CEO
Came from NYC Tourism + Conventions, President & CEO
Current leadership
7 leaders
Executive
Matthew Sabbatini
Chief Operating Officer
Executive
Stephanie DeVries
Chief of Staff
Vice president
Angie Pappas
Vice President of Communications
Vice president
Erika DiProfio
Associate Vice President of Global Brand Advertising
Vice president
Leona Reed
Vice President of Global Marketing
Vice president
Lynn Carpenter
Senior Vice President of Marketing
Team
16 people
Team by function
- Marketing & communications6
- Sales & convention services2
- Finance & administration2
- Research & strategy2
- Visitor experience1
- Partnerships & community1
- Operations & technology1
- Other1
Marketing & communications
6 people
Bethany Bond
Director of International Marketing
Gwynne Spann
Director of Content Marketing
Jason Matthews
Director of Global Advertising
Kelli Gera
Director of Corporate Communications
Kristen Bonilla
Director of Public Relations
Lisa Cesaro
Director of International Marketing
Sales & convention services
2 people
Jocilyn Schumacher
Director of Travel Trade
Rob Anaya
Director of Group Business
Finance & administration
2 people
Francis Del Valle
Director of Planning and Procurement
Jordan Kerr
Director of Finance, Controller
Research & strategy
2 people
Heather Huckeba
Director of Research and Strategic Insights
Scott Virshup
Director of Data and Analytics
Visitor experience
1 person
Jonathan Lopez
Visitor Information and Reception
Partnerships & community
1 person
Amy Chambers
Director of Engagement
Operations & technology
1 person
Thomas Johnson
Director of Information Technology
Other
1 person
Tori Cruz-Fuchs
Manager, California Office of Tourism
7 in leadership and 16 grouped by function. Captured Aug 17, 2026 from the official team page.