Recent leadership changes at US destination organizations
New CEOs, executive directors, and marketing leaders at DMOs and CVBs. Updated as changes are found.
| Person | New role | Organization | Came from | When | Source |
|---|---|---|---|---|---|
| Julie Coker | President & CEO | Visit California | NYC Tourism + Conventions (President & CEO) | 2026-10-01 | link |
| Alicia M. Richie | Executive Director | Chester County Tourism (Brandywine Valley) | Finger Lakes Visitors Connection (President & CEO) | 2026-08-24 | link |
| Tori Davis | President & CEO | Experience Ruston | Experience Ruston (VP of Marketing and Communications; interim President & CEO) | 2026-06 | link |
| Shauna Stewart | CEO | Experience Olympia & Beyond | Experience Olympia & Beyond (Interim CEO) | 2026-06 | link |
| Sharon Wyman | President & CEO | Discover Long Island | Discover Long Island (Chief Operating Officer) | 2026-06 | link |
| Jerrine Lee | Chief Growth Officer | Richmond Region Tourism | Richmond Region Tourism (internal promotion) | 2026-04 | link |
| Becky Nave | Vice President of Partnership Marketing | Virginia Tourism Corporation | Virginia Tourism Corporation (Director of Destination Development and Advocacy) | 2026-03 | link |
| Dan Cook | Vice President of Marketing and Sales | Golden Isles Convention and Visitors Bureau | Visit Annapolis and Anne Arundel County (Senior Director of Marketing and Brand Management) | 2026-03 | link |
| Jim Walter | President & CEO | Visit Cheyenne | Visit Cheyenne (Interim President & CEO) | 2026-03 | link |
| Julie Gilbert | Chief Marketing Officer | Explore St. Louis | Destination Door County, Wisconsin (President & CEO) | 2026-02 | link |