Top leader
Trevor Tkach
President/CEO
Traverse City Tourism
traversecity.comLeadership changes
0 changes
No leadership changes recorded for this organization yet.
Current leadership
2 leaders
Executive
Whitney Waara
Chief Operating Officer
Team
19 people
Team by function
- Sales & convention services6
- Marketing & communications4
- Other4
- Visitor experience2
- Finance & administration2
- Operations & technology1
Sales & convention services
6 people
Aimee Zionskowski
Sales Manager
Brett Bowman
Director of Sales
Cathy Grusoski
Sales & Services Coordinator
Mickey Graham
Director of Sports and Events
Sarah Barnard
Director of Meeting Services
Tracy Russold
Sales Manager
Marketing & communications
4 people
Charlotte Inda
Marketing Manager
Coryn Briggs
Senior Director of Marketing
Heather Schell
Senior Brand Manager
Nick Nerbonne
Public Relations Director
Other
4 people
Dana Kiel
Executive Assistant to the CEO and COO
Henry Bair
Intern
Kathy Bussell
Membership Manager
Mallory Harrell
Intern
Visitor experience
2 people
Joelle Mabey
Visitor Information Specialist
Sue Bauer
Visitor Information Specialist
Finance & administration
2 people
Judy James
Accounting Manager
Sue Holcombe
Administrative Assistant
Operations & technology
1 person
Shane Carlson
Information Systems Specialist
2 in leadership and 19 grouped by function. Captured Aug 24, 2026 from the official team page.