Destination Pulse

Rockford Area Convention Visitors Bureau Gorockford

gorockford.com

Changes

0 changes

No staff-page changes recorded for this organization yet.

Current leadership

4 leaders

Top leader

John Groh, CDME

President/CEO

Vice president

Joanne Nold

Vice President of Finance & Administration

Vice president

Kristen Paul, CDME

Executive Vice President

Vice president

Lindsay Arellano

Vice President of Sales and Service

Team

9 people

Team by function

  • Marketing & communications4
  • Sales & convention services2
  • Other2
  • Partnerships & community1

Marketing & communications

4 people

  • Amanda August

    Social Media and Communications Specialist

  • Chenaire Barmore

    Communications Manager

  • Elizabeth Falls

    Senior Marketing Manager

  • Kyra Murray

    Marketing & Customer Experience Coordinator

Sales & convention services

2 people

  • Emily Plumb

    Sales and Servicing Manager

  • Kara Davis

    Senior Sales Manager

Other

2 people

  • Leah Ticknor

    Office Manager/Executive Assistant

  • Whitney Martin

    Made For Rockford Program Director

Partnerships & community

1 person

  • Julie Huber

    Destination Development Operations Manager

4 in leadership and 9 grouped by function. Captured Oct 14, 2026 from the official team page.

From the IRS Form 990 (FY2024)

Revenue $4,370,352

Contractors (3)

  • LAWNCARE BY WALTER — LAWNCARE — $158,115
  • MADDEN MEDIA — ADVERTISING — $106,000
  • SIMPLEVIEW — WEBSITE DEV & D — $102,348

Officers and directors (21)

  • JOHN GROH — PRES / CEO — $223,346
20 others listed without compensation
  • TIANA MCCALL — CHAIR
  • GENO IAFRATE — VICE CHAIR
  • MICK GRONEWOLD — TREASURER
  • DARRELL SNOREK — SECRETARY
  • CAROL SCHUSTER — PAST CHAIR
  • TODD CAGNONI — DIRECTOR
  • PATRICIA DIDUCH — DIRECTOR
  • KEVIN FROST — DIRECTOR
  • DUNCAN GEDDES — DIRECTOR
  • GRETCHEN GILMORE — DIRECTOR
  • BOBBIE HOLZWARTH — DIRECTOR
  • SONYA HOPES — DIRECTOR
  • SHELTON KAY — DIRECTOR
  • DANA MARTIN — DIRECTOR
  • RICARDO MONTOYA-PICAZO — DIRECTOR
  • ANGELA LARSON — DIRECTOR
  • JAY SANDINE — DIRECTOR
  • RICHARD SHUGA — DIRECTOR
  • PATRICK THOMPSON — DIRECTOR
  • KIRK WEITZEL — DIRECTOR

As reported on the organization's IRS Form 990 for tax period 202506. Compensation is shown only where the filing reports an amount above zero. View the filing on ProPublica.

Contact details

This site publishes names, titles, sections and detected changes. Email and phone for the people on a roster are not published here; they come through the MCP server at https://destinationpulse.mandalivia.com/mcp (tool dp_get_org, per organization). Sign-in is a free email code, and new accounts get 10 free calls.

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