Top leader
Katherine O'Donnell, CDME
President and CEO
Richmond Region Tourism
visitrichmondva.comLeadership changes
1 change
Jerrine Lee named Chief Growth Officer
Came from Richmond Region Tourism, internal promotion
Current leadership
5 leaders
Executive
Jerrine Lee, STS, CSEE
Chief Growth Officer
Vice president
Danielle Fitz-Hugh
Vice President of Community Relations
Vice president
Matt Robinette, CSEE, CMP
Vice President of Visitor Experience
Vice president
Shavonne Harding
Vice President of Destination Sales
Team
24 people
Team by function
- Sales & convention services8
- Marketing & communications6
- Partnerships & community4
- Operations & technology2
- Other2
- Visitor experience1
- Finance & administration1
Sales & convention services
8 people
Ashleigh Wilson
Sales Administrative Coordinator
Casey Armstrong
National Destination Sales Manager
Danny Bonifas
Director of Sports & Events
Elise Hrabe
Destination Sales Manager
Gerald K. Taylor
Sports Sales & Events Manager
Jason Whitt
National Destination Sales Manager
Morgan Kenley
Sports Events Manager
Reed Patterson
Senior Event Services Manager
Marketing & communications
6 people
Alex Eady
Senior Content Marketing Manager
Aubrey Lipscomb
Public Relations Manager
Carla Murray
Director of Marketing Communications
Chase Gunn
Senior Creative Marketing Manager
Mike Ritchie
Director of Marketing & Creative Services
Rebecca Kontos
Digital Content Manager
Partnerships & community
4 people
Sarah Hunter
Community Relations & Events Manager
Tameka Jefferson
Senior Manager of Cultural Tourism & DEI
Tamera Harris
Director of Community Relations
Toni Bastian
Director of Accessibility & Tourism Sales
Operations & technology
2 people
Courtenay White
CRM Database Administrator
Grantland Steele
Manager of Executive and Board Operations
Other
2 people
Dayna Flowers
Destination Services Manager
Liana Acevedo, CMP
Director of Destination Services
Visitor experience
1 person
Shelly Jiggetts
Visitor Experience Manager
Finance & administration
1 person
Robin Chidester
Senior Manager of Accounting
5 in leadership and 24 grouped by function. Captured Aug 24, 2026 from the official team page.