---
title: Visit California leadership changes — new CEO Julie Coker
description: "Julie Coker named President & CEO at Visit California, effective Oct 1, 2026. Every recorded leadership change, each with a dated source, plus the current team."
canonical: https://destinationpulse.mandalivia.com/org/visit-california/
---

> This is the Markdown twin of https://destinationpulse.mandalivia.com/org/visit-california/ — an index of all Markdown pages is at https://destinationpulse.mandalivia.com/llms.txt.

# Visit California

## Leadership changes (1)

- **Oct 1, 2026** — [Julie Coker](https://destinationpulse.mandalivia.com/people/julie-coker/) named President & CEO. Came from NYC Tourism + Conventions, President & CEO. Source: <https://openjaw.com/buzz-board/2026/06/29/julie-coker-named-president-and-ceo-of-visit-california/>

## Current leadership (7)

- Caroline Beteta — President & CEO
- Matthew Sabbatini — Chief Operating Officer
- Stephanie DeVries — Chief of Staff
- Angie Pappas — Vice President of Communications
- Erika DiProfio — Associate Vice President of Global Brand Advertising
- Leona Reed — Vice President of Global Marketing
- Lynn Carpenter — Senior Vice President of Marketing

## Team

Captured Aug 17, 2026 from the official team page: <https://tourism.visitcalifornia.com/about/team/leadership-staff>

### Marketing & communications (6)

- Bethany Bond — Director of International Marketing
- Gwynne Spann — Director of Content Marketing
- Jason Matthews — Director of Global Advertising
- Kelli Gera — Director of Corporate Communications
- Kristen Bonilla — Director of Public Relations
- Lisa Cesaro — Director of International Marketing

### Sales & convention services (2)

- Jocilyn Schumacher — Director of Travel Trade
- Rob Anaya — Director of Group Business

### Finance & administration (2)

- Francis Del Valle — Director of Planning and Procurement
- Jordan Kerr — Director of Finance, Controller

### Research & strategy (2)

- Heather Huckeba — Director of Research and Strategic Insights
- Scott Virshup — Director of Data and Analytics

### Visitor experience (1)

- Jonathan Lopez — Visitor Information and Reception

### Partnerships & community (1)

- Amy Chambers — Director of Engagement

### Operations & technology (1)

- Thomas Johnson — Director of Information Technology

### Other (1)

- Tori Cruz-Fuchs — Manager, California Office of Tourism