--- title: "Visit California staff-page changes | Destination Pulse" description: "Caroline Beteta: No longer listed on Visit California's staff page, seen Oct 3, 2026. Every detected staff-page change, each with a dated source." canonical: https://destinationpulse.mandalivia.com/org/visit-california/ --- > This is the Markdown twin of https://destinationpulse.mandalivia.com/org/visit-california/ — an index of all Markdown pages is at https://destinationpulse.mandalivia.com/llms.txt. # Visit California ## Changes (6) Machine-detected from the official staff page by the scan, and unverified. Each row states what the page showed, not why; confirm against the source before relying on it. - **2026-10-03** — Caroline Beteta: No longer listed on Visit California's staff page (President & CEO). Source: - **2026-10-03** — Julie Coker: Added to Visit California's staff page (President & CEO). Source: - **2026-10-03** — Tori Cruz-Fuchs: No longer listed on Visit California's staff page (Manager, California Office of Tourism). Source: - **2026-09-25** — Gwynne Spann: No longer listed on Visit California's staff page (Director of Content Marketing). Source: - **2026-09-25** — Lisa Cesaro: No longer listed on Visit California's staff page (Director of International Marketing). Source: - **2026-09-25** — Willie Rudman: Added to Visit California's staff page (Director of External Affairs). Source: ## Current leadership (7) - Julie Coker — President & CEO - Matthew Sabbatini — Chief Operating Officer - Stephanie DeVries — Chief of Staff - Angie Pappas — Vice President of Communications - Erika DiProfio — Associate Vice President of Global Brand Advertising - Leona Reed — Vice President of Global Marketing - Lynn Carpenter — Senior Vice President of Marketing ## Team Captured Oct 3, 2026 from the official team page: ### Marketing & communications (4) - Bethany Bond — Director of International Marketing - Jason Matthews — Director of Global Advertising - Kelli Gera — Director of Corporate Communications - Kristen Bonilla — Director of Public Relations ### Sales & convention services (2) - Jocilyn Schumacher — Director of Travel Trade - Rob Anaya — Director of Group Business ### Finance & administration (2) - Francis Del Valle — Director of Planning and Procurement - Jordan Kerr — Director of Finance / Controller ### Research & strategy (2) - Heather Huckeba — Director of Research and Strategic Insights - Scott Virshup — Director of Data and Analytics ### Visitor experience (1) - Jonathan Lopez — Visitor Information and Reception ### Partnerships & community (1) - Amy Chambers — Director of Engagement ### Operations & technology (1) - Thomas Johnson — Director of Information Technology ### Other (1) - Willie Rudman — Director of External Affairs ## From the IRS Form 990 (FY2024) Revenue: $150,710,747 Contractors (5), largest first: - THE SHIPYARD LLC — ADVERTISING — $87,974,666 - CORPORATION FOR TRAVEL PROMOTION DBA BRA — ADVERTISING — $8,550,000 - LOS ANGELES TOURISM & CONVENTION BOARD — DESTINATION MARKETING — $5,923,330 - SAN FRANCISCO TRAVEL ASSOCIATION — DESTINATION MARKETING — $5,213,653 - MEREDITH CORPORATION — ADVERTISING — $5,038,485 Officers and directors (46): - CAROLINE BETETA-WHITNEY — PRESIDENT AND CEO — $2,114,923 - MATTHEW SABATINNI-DILEGAME — CHIEF OPERATING OFFICER — $820,377 - LYNN CARPENTER — SVP OF MARKETING — $699,225 - RYAN BECKER — SVP OF COMMUNICATIONS & STRATEGY — $489,528 - SCOTT PLAMONDON — LEGAL COUNSEL — $369,002 - LEONA REED — VP OF GLOBAL MARKETING — $335,250 - ERIKA DIPROFIO — AVP OF GLOBAL BRAND ADVERTISING — $254,778 - ANGIE PAPPAS — AVP OF EXTERNAL AFFAIRS & MEDIA RELATIONS — $195,288 - JENNIFER MONTERO - DIRECTOR OF — INTERNATIONAL MARKETING (THRU 09/24) — $194,402 Others listed without compensation: DAN GORDON (CHAIR); CARLA MURRAY - VICE (CHAIR OF OPERATIONS (THRU 03/25)); JULIE COKER - VICE (CHAIR OF MARKETING (THRU 11/24)); KEN POTROCK - COMMISSIONER ((THRU 3/25)/VICE CHAIR OF MARKETING); KEVIN FAT - CHIEF FISCAL (OFFICER/TREASURER (THRU 06/25)); KEVIN BASS (COMMISSIONER); SHUAIB BULHAN (COMMISSIONER); JIM BURBA (COMMISSIONER); PETER CLARKE (COMMISSIONER (THRU 10/24)); RON COHEN (COMMISSIONER); JEFF DOANE (COMMISSIONER (AS OF 03/25)); MICHAEL DUNNE (COMMISSIONER (THRU 07/24)); SANDRA FLETCHER (COMMISSIONER); ROBERT GLEASON (COMMISSIONER); GERI GOMES (COMMISSIONER (AS OF 10/24)); DANIEL HALPERN (COMMISSIONER); PETER HUMIG (COMMISSIONER (AS OF 03/25)); REED KANDALAFT (COMMISSIONER); JOHN KELLIHER (COMMISSIONER); TOM KLEIN (COMMISSIONER); TERRY LEWIS (COMMISSIONER (AS OF 07/24)); TERRY MACRAE (COMMISSIONER (THRU 07/24)); NOREEN MARTIN (COMMISSIONER); RIPTON MELHADO (COMMISSIONER); DEE DEE MYERS (COMMISSIONER); SIMA PATEL (COMMISSIONER); STEPHEN REVETRIA (COMMISSIONER); JULIUS ROBINSON (COMMISSIONER (AS OF 03/25)); TED SELOGIE (COMMISSIONER (THRU 03/25)); JOHN SHEPERDSON (COMMISSIONER); BOBBIE SINGH-ALLEN (COMMISSIONER (THRU 08/24)); KURT STOCKS (COMMISSIONER); SCOTT STROBL (COMMISSIONER); AMAR TANKHA (COMMISSIONER (AS OF 10/24)); GARY THOMAS (COMMISSIONER (AS OF 07/24)); BENJAMIN WEBSTER (COMMISSIONER); SCOTT WHITE (COMMISSIONER) Source: IRS Form 990, tax period 202506: ## Contact details This site publishes names, titles, sections and detected changes. Email and phone for the people on a roster are not published here; they come through the MCP server at https://destinationpulse.mandalivia.com/mcp (tool dp_get_org, per organization). Sign-in is a free email code, and new accounts get 10 free calls. - Chat apps: in Claude, open Settings → Connectors → Add custom connector and paste the URL. ChatGPT has an equivalent custom connector setting; paste the same URL there. - Shell agents: run `claude mcp add --transport http destination-pulse https://destinationpulse.mandalivia.com/mcp`, then have the user sign in by running `/mcp` inside the agent and following the email-code prompt.