--- title: "TOURISM Santa Fe profile | Destination Pulse" description: "TOURISM Santa Fe is the City of Santa Fe, New Mexico's tourism department, running Visit Santa Fe and the Community Convention Center, funded by the city's lodgers' tax." canonical: https://destinationpulse.mandalivia.com/org/tourism-santa-fe/ --- > This is the Markdown twin of https://destinationpulse.mandalivia.com/org/tourism-santa-fe/ — an index of all Markdown pages is at https://destinationpulse.mandalivia.com/llms.txt. # TOURISM Santa Fe Not monitored. Profile updated Nov 10, 2026. TOURISM Santa Fe is a department of the City of Santa Fe, New Mexico, with two divisions: Visit Santa Fe, which runs advertising, public relations, group sales and the city's visitor centers, and the Santa Fe Community Convention Center. Randy Randall is executive director and Jordan Guenther is director of marketing. The department is funded by the city's lodgers' tax, a 5% occupancy tax plus a 2% convention center fee. The FY27 budget, adopted in May 2026, gives it $18.3 million, 12.4% more than the original FY26 budget, including $5.1 million for advertising and promotion [S3]. The city buys for the department, and its contracts go to the Finance Committee and the Governing Body. Vladimir Jones has held the advertising agency contract since August 2023; Amendment No. 3 in December 2025 brought it to $16,412,000 [S8]. In 2023 the department told bidders that state law requires a new RFP every four years [S6]. In July 2026 a four-year public relations contract with Lou Hammond Group [S9] went to the Finance Committee, and in August 2026 a $259,527 cooperative marketing grant [S10] from the New Mexico Tourism Department. Bids to print and distribute the visitors guide [S15] closed in August and October 2026. [^s1]: "Randy Randall, Executive Director" [^s3]: "includes $5.1 million for advertising and" (p.110) [^s5]: "The tax rate is 5% on the gross taxable amount paid for lodging and 2% for convention center fees." (p.1) [^s6]: "Per state statute, we are required to go out to RFP every four years." (p.6) [^s8]: "Jones (PRACO LTD.) for Advertising Agency Services" (p.10) [^s9]: "Group, Inc. for TOURISM Santa Fe Public Relations Services" (p.6) [^s10]: "Department for Marketing in the Total Amount of $259,527 through June 30, 2027" (p.3) ## At a glance - **Legal form:** City of Santa Fe department (source S3) - **Funded by:** City lodgers' tax: 5% occupancy tax plus 2% convention center fee (source S5) - **Led by:** Randy Randall, Executive Director (source S1) - **Fiscal year:** July to June (source S4) - **Agency of record:** Vladimir Jones (PRACO Ltd.), contract through June 30, 2027 (source S7) - **Bids through:** City of Santa Fe purchasing, OpenGov portal (source S15) ## RFP history As of Nov 11, 2026. The City of Santa Fe's Central Purchasing Office buys for TOURISM Santa Fe, a city department, and the Finance Committee and Governing Body approve each contract. Bids are posted on the city's OpenGov portal, and before 2025 on the solicitations pages of the city website. ### Bids | Posted | What | Result | |---|---|---| | Sep 2026 | Visitors guide distribution | In evaluation in October 2026 | | Jul 2026 | Visitors guide printing, on-call price agreement | In evaluation in October 2026 | | Mar 2026 | Strategic communications and public relations, four-year contract | Lou Hammond Group, $588,000, through June 2030 [S1] | | Jul 2023 | Convention center CRM software | Winner not found | | Mar 2023 | Sole source for the Simpleview CMS and CRM platform | Simpleview, sole source [S2] | | Mar 2023 | Advertising agency of record | Vladimir Jones, $16,412,000 after three amendments [S3], through June 2027 [S4] | | Nov 2022 | Events planner for New Year's Eve and Dia de Muertos on the Plaza | Kiwanis Club of Santa Fe, $420,000, through June 2027 (reported) [S5] | | Apr 2022 | Communications and public relations | Lou Hammond Group, $545,000, fiscal 2023 to 2027 [S6] | | Mar 2022 | Convention center audio and visual services | Winner not found | | 2022 | Visitors guide printing | Mittera, a $737,584.49 total after the December 2025 amendment [S7] | ### Coming up | When | What | Why | |---|---|---| | Nov to Dec 2026 | Visitors guide printing and distribution awards | Both bids were in evaluation in October 2026; awards are expected to go to the Finance Committee | | Jan to Apr 2027 | Advertising agency of record | Vladimir Jones's contract ends June 30, 2027 [S4] and state law caps contracts at four years | | Spring 2027 | Events planner for New Year's Eve and Dia de Muertos | Kiwanis Club's contract is reported to end June 30, 2027 [S5] | | Late 2026 or later | Convention center audio and visual services | Expected: a contract from the 2022 bid would reach the four-year cap around then; the winner wasn't found | | Late 2027 or later | Convention center CRM software | Expected: a contract from the 2023 bid would reach the four-year cap around then; the winner wasn't found | | By spring 2030 | Strategic communications and public relations | Lou Hammond Group's contract ends June 30, 2030 [S1] | ### Not found - Winners of the 2023 convention center CRM software bid and the 2022 audio and visual bid: not on the city's solicitation pages, and the city's committee records from 2021 to October 2024 weren't found. - Who holds visitors guide distribution now: not found in the city's contract records or Finance Committee agendas. - The value of the 2023 Simpleview sole source: not on the city's solicitation page. - How the 2022 visitors guide printing contract was bid, and when it ends: not found in the city's contract records or Finance Committee agendas. [^s1]: "Amount of $588,000 Excluding NMGRT through June 30, 2030." (p.6) [^s2]: "Continued use of a previously implemented proprietary CRM." [^s3]: "Including NMGRT for a New Total Amount of $16,412,000." (p.10) [^s5]: "The contract, valued at $420,000, was awarded to support the planning and execution of these events over a period from July 1, 2023, to June 30, 2027." [^s7]: "Amendment No. 4 to Item #22-0062 with Mittera to Increase the Compensation by $150,757.12 Including NMGRT for a New Total Amount of $737,584.49 for Printing Services" (p.10) ### Sources - S1: Finance Committee agenda, July 27, 2026 (item s, PDF p.6) (City of Santa Fe, published 2026-07) - S2: Simpleview, LLC's Industry-Specialized CMS Platform, Tourism Santa Fe (sole source 30-M0087-23-CP097) (City of Santa Fe, published 2023-03-31) - S3: Finance Committee agenda, December 8, 2025 (item jj, Vladimir Jones Amendment No. 3, PDF p.10) (City of Santa Fe, published 2025-12) - S4: Item 24-0597, Vladimir Jones (PRACO) Amendment No. 2 and contract summary form (scanned; read by OCR) (City of Santa Fe Sunshine Portal, signed 2024-10-10) - S5: Event Planning for NYE & Dia de Muertos FY24-FY27 (award 23-0010) (Govly (aggregator), read 2026-11-10) - S6: Item 24-0581, Lou Hammond Group Amendment No. 1 (scanned) (City of Santa Fe Sunshine Portal, signed 2024-09-27) - S7: Finance Committee agenda, December 8, 2025 (item kk, Mittera Amendment No. 4, PDF p.10) (City of Santa Fe, published 2025-12) ## Sources - S1: Contact (staff directory) (TOURISM Santa Fe, read 2026-11-10) - S2: TOURISM Santa Fe (department page) (City of Santa Fe, read 2026-11-10) - S3: Proposed Fiscal Year 2027 Budget (budget book; budget message p.5, Tourism Santa Fe pp.109-112) (City of Santa Fe, published 2026) - S4: Resolution No. 2026-21, adopting the FY2026/2027 operating budget (adoption p.2, revenue p.3, department totals p.6, funds p.25) (City of Santa Fe, published 2026-05-27) - S5: FAQs Lodging Tax (City of Santa Fe Treasury, published 2026-03 (PDF created 2026-03-24)) - S6: RFP 23/49/P Advertising Agency of Record, Questions and Answers (Q7, Q26, Q30) (City of Santa Fe, published 2023-03-23) - S7: Item 24-0597, Vladimir Jones (PRACO) Amendment No. 2 and contract summary form (scanned; read by OCR) (City of Santa Fe Sunshine Portal, signed 2024-10-10) - S8: Finance Committee agenda, December 8, 2025 (items jj, kk, PDF p.10) (City of Santa Fe, published 2025-12) - S9: Finance Committee agenda, July 27, 2026 (item s, PDF p.6) (City of Santa Fe, published 2026-07) - S10: Finance Committee agenda, August 10, 2026 (item h, PDF p.3) (City of Santa Fe, published 2026-08) - S11: Finance Committee agenda, September 8, 2026 (item g, PDF p.3) (City of Santa Fe, published 2026-09) - S12: Occupancy Tax Advisory Board, Procedures & Application for Occupancy Tax Funding Assistance for Special Events (2027) (City of Santa Fe, published 2026) - S13: Longtime tourism official to head Santa Fe bureau (Associated Press (via The Washington Times), published 2014-04-21) - S14: Santa Fe tops Travel + Leisure 'Best Cities' in US list for second year in a row (Albuquerque Journal, published 2026-07-07) - S15: FY27-ITB-006 Printing Services for TOURISM Santa Fe's Annual Visitors Guide (City of Santa Fe, OpenGov Procurement, published 2026-07-28) - S16: FY27-ITB-013 Visitors Guide Distribution Services (City of Santa Fe, OpenGov Procurement, published 2026-09-14) - S17: Finance Committee agendas, August 24, September 28, October 13, October 26 and November 9, 2026 (searched for TOURISM Santa Fe items) (City of Santa Fe, published 2026-08 to 2026-11) ## Contact details This site publishes names, titles, sections and detected changes. 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